Can AI help parents struggling with exhaustion?

Waking up tired and juggling work and family responsibilities puts a strain on parents mental health. But it also incurs excessive costs for employers and society. Can AI help make the life of first-time parents easier? Or do we just need more human support?

Impact Loop raises the issue today and states that more than one in five Swedish parents suffers from exhaustion symptoms, which increases burnout risk and imposes significant costs. Plussa, founded by psychologist Katarina Karringer, has launched an AI-based coach to support parents’ mental health. In the interview with Impact Loop, the founders describe how the tool offers guidance and practical help for parents not as a replacement but as a complement to traditional therapeutic help.

According to the article, over 20 percent of Swedish parent’s experience exhaustion symptoms. This elevates burnout risk at work, leading to high costs for employers and society. Lack of mental health is a leading cause of sick leave in Sweden. It costs society over 30 billion kronor annually. According to the Swedish Work Environment Authority, an employee experiencing burnout costs a company an average of 400,000 kronor.

Karringer and her husband, Carl Grenvall, created the Plussa app. It helps parents manage family and work life through coaching, informative content, and practical exercises. The AI coach in the app is the first of its kind in Sweden. It aims to be a time-efficient and economically accessible alternative to traditional psychological help. It costs about 10% as much as conventional therapy.

For more details, read the full article at Impact Loop.

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