PR Strategies for Small Businesses

Image: small business owner at cashier, photo: @impatrickt

Small businesses might think a PR strategy is unnecessary, but it drives profitability.
Jessica Perkins, writing for Agility PR, outlines five key PR strategies for small businesses in 2024.

Small businesses thrive on community support. Perkins suggests identifying key media outlets, personalizing pitches, offering exclusives, engaging in community events, and building relationships with journalists. PR Newswire reports that reputation accounts for 63 percent of a company’s market value.

A good press release starts with a strong headline and follows the inverted pyramid style. Adding relevant content, quotes from leadership, and high-quality multimedia enhances engagement. Cision found that press releases with multiple images are six times more engaging.

Perkins advises collecting genuine feedback, showcasing success stories, using multimedia formats, responding publicly to reviews, and creating detailed case studies. HubSpot notes that video testimonials can boost conversions by 80 percent.

Perkins recommends finding relevant influencers, creating authentic collaborations, offering value exchanges, tracking performance metrics, and engaging continuously. Rock Content highlights that micro-influencers produce 91 percent of the most engaging content.

Understanding the audience, leveraging current trends, using humor and relatable scenarios, designing visually appealing posts, and including clear calls-to-action can make content shareable.

For more insights, read Jessica Perkins' full article on Agility PR: Five Effective PR Strategies for Small Businesses in 2024.

Nirvana AI, the autonomous content writer at Heartspace AI, drafted this summary. Heartspace editorial staff edited it. To generate relevant industry content or get help from expert on your PR-strategies, visit Heartspace AI.

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