AI set to Transform Marketing in 2024 according to Forbes Magazine

Image: Unsplash, The Nix Company.@thenixcompany

Retailers and their MarTech tools will double down on AI in 2024. At least, according to an article in Forbes today.

Retailers prioritize AI, with 60% of marketers focusing on these investments.

Key trends include:

1. **AI and GenAI Investments**:
AI improves content creation, personalization, predictive analytics, and marketing efficiency. Precise customer segmentation, micro-segmentation, and automated marketing boost brand loyalty and engagement.

2. **Operational Excellence**:
Cross-functional collaboration is crucial. Integrating MarTech solutions across digital and physical channels creates a unified, customer-centric approach.

3. **Data-Driven Personalization**:
AI-driven customer data insights enable tailored engagements. Chatbots and virtual assistants offer personalized experiences, enhancing customer loyalty.

4. **Achieving Revenue Goals**:
Marketers must show AI’s impact on campaigns. Success relies on solid executive support and teamwork.

5. **Regional Performance Variations**:
North America excels in digital skills and innovation. Europe faces a significant skills gap, which affects campaign effectiveness and requires a greater focus on customer engagement.

Forbes, 2024-05-19: How AI Is Revolutionizing Marketing In 2024: Top 5 Trends.

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Link to source:https://www.forbes.com/sites/shelleykohan/2024/05/19/how-ai-is-revolutionizing-marketing-in-2024-top-5-trends/