Solving Problems with AI-Produced Content

Midjourneys AI-intepretation of this blog post

Artificial Intelligence (AI) has revolutionized content creation by opening new doors to generate content faster and more efficiently. Yet, many generative AI users grapple with integrating the technology into their workflow for marketing and PR purposes while maintaining high-quality standards.

The common challenges we often hear from users before they engage with Heartspace include the following:

"Our AI-generated content frequently veers into sales speak, straying off-brand."

"The texts feel off, but we're unsure what's wrong."

"We have heaps of generated content – but how should we utilize it?"

"We struggle to make it write in a journalistic style suitable for press releases and op-eds; it tends to excel at ad copy."

If these challenges sound familiar, here are four ways you can enhance your AI content generation:

1. Adopt Advanced Prompt Engineering

To elicit more journalistic output, tailor your prompts with a specific writing style and context in mind.

Example: A prompt like "Write a 500-word article on the impact of climate change in a journalistic style, similar to articles found in The Guardian," will yield more desirable output than a vague request like "Write about climate change." 

We will go deeper into prompt engineering in future articles, but the most important thing to remember is to be as specific and straightforward as possible in your prompts. Pro tip: ask the AI-model for help clarifying your prompt by adding this sentence to your initial prompts:

"Please feel free to ask any questions that can help you better understand the intentions behind my prompt and produce better results." 

You can also enhance your prompts by providing context about the subject or the people you are trying to reach with your content. And you can also try giving the AI a role, for example by prompting it to "to write as an "PR-expert" or as an "experienced journalist".

2. Customize AI Models with Your Data

AI's adaptability is a strength you can harness. You can feed existing content and further advanced prompts to help the AI-model you are using to produce content that resonates with your brand's voice and appeals to your audience. Also, in that way, you can make the AI more aware of different target groups in different channels and adapt your texts to fit them. In that way, you stop cross posting the same content, become more relevant, and increase engagement. With the newest version of Chat-GPT, you can feed your data into it, yielding far better results.

Example: Using Heartspace's tools for tailored content versions, Björn Lundén AB doubled its opening rates for press releases and op-eds. Pål Carlsson, Editor and Content writer, praised the impact of Heartspace's intelligent mailings.

3. Involve Human Experts

While AI-generated content is efficient, the subtle nuances a human touch can bring are invaluable. Enlist expert writers and editors to review and refine AI-generated content.

Example: Heartspace helped the PR team at Just Arrived cut through the noise and amplify their message. Leo Sjökvist, Head of PR, mentioned how instrumental Heartspace tools have been in their journey because of the combination of human expertise augmented by AI tools. 

4. Integrate Automation

Streamline your content creation process by integrating AI with your Content Management System (CMS) and social media planning tools. Also, you can use automated email outreach in your PR instead of just using services that end up in the newsletter-box you want to use tools that get you at the top of journalist’s inboxes.

Example: Ansvar Säkerhet harnessed Heartspace tools for customized versions and automated email outreach towards journalists to get published in nearly 60 publications, reaching an audience of 1,500,000 readers in just a single activity. Jessica Löfström, Chair of the Board, testified to the impressive results.

Implementing these strategies can leverage AI's potential to generate high-quality content consistent with your brand voice and cater to your audience. Remember, the goal isn't to replace human creators but to have AI serve as an effective tool that complements their work.

If that sounds like a lot of work, Heartspace and our team of experts in PR and generative AI automation can do it for you. Apply for a free trial today.