When valuable, sustainable initiatives remain unnoticed, it's not only a loss for the initiators but also for our global community. This phenomenon is all too common in our current media landscape where important stories often get buried under sensational headlines and viral content. Heartspace was born out of this frustration.

Artificial Intelligence (AI) has revolutionized content creation by opening new doors to generate content faster and more efficiently. Yet, many generative AI users grapple with integrating the technology into their workflow for marketing and PR purposes while maintaining high-quality standards.

The common challenges we often hear from users before they engage with Heartspace include the following:

"Our AI-generated content frequently veers into sales speak, straying off-brand."

"The texts feel off, but we're unsure what's wrong."

"We have heaps of generated content – but how should we utilize it?"

"We struggle to make it write in a journalistic style suitable for press releases and op-eds; it tends to excel at ad copy."